The Never Always Newsletter
Each week, I take a concept from Never Always, Never Never, bring in new examples and context that didn't make the final cut, and show how these ideas are playing out in real time.
No listicles. No “5 tips for better ROAS.” Just real stories, real data, and the kind of thinking that made me write the book in the first place.
Grab your coffee and read something that makes you think differently about marketing and AI.
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Each issue starts with a concept from the book and goes deeper with new examples.
Companies proving these principles right (or spectacularly wrong) every week.
Real stories and real data. The kind of thinking that doesn't fit in a tweet.
5-hour Energy, a hangover cure, and keeping a toddler quiet at 35,000 feet.
Read more →A $92,300 lab-grown bracelet, a shampoo aisle, and the truth about loyalty.
Read more →15 million people will visit Disney World for the first time this year. Most will never return.
Read more →The average Coke buyer purchases 12 times a year. The average Coke buyer is not typical.
Read more →I asked Gemini to picture a Harley customer. You already know what it generated.
Read more →Wilt Chamberlain had the data in his hands. It wasn't enough.
Read more →