Blog
Ongoing articles, insights, and commentary on marketing strategy, AI, and what's actually working right now.
Why shorter CMO tenure at 4.1 years isn't a failure—it's proof marketing has become the fastest path to CEO. The real reason behind executive turnover.
Read more →Best digital marketing books that prepare marketers for sustainable growth beyond cheap clicks and easy arbitrage opportunities.
Read more →Dollar Shave Club's viral success marked the peak of digital arbitrage. Why their $1 razor disruption can't be replicated in today's marketing landscape.
Read more →Nike's controversial Kaepernick campaign added $6B in brand value. Here's the marketing science behind emotional advertising that still works in 2024.
Read more →75% of marketers say attribution underperforms. Stop using measurement tools as scoreboards and start treating them like film rooms.
Read more →How Stanley Cup grew significantly by understanding light buyer behavior, not chasing super-fans. Marketing science explains viral success.
Read more →Google's transparency updates prove marketers confused control with competence. The real PMax problem was always about trust, not data.
Read more →Google reversed course on third-party cookie death, but 50% of marketers already shifted strategies. Here's why the smartest ones saw this coming.
Read more →AI search traffic surged 527% year-over-year, but Google still holds 95% market share. Why SEO matters more than ever in the AI era.
Read more →Essential marketing strategy books that separate strategic thinking from tactical execution. Evidence-based frameworks for long-term growth.
Read more →Essential PPC books for 2026: tactical Google Ads guides, contrarian insights, and strategic frameworks from industry leaders.
Read more →How Liquid Death built a $1.4B water brand through distinctive assets like tallboy cans and punk aesthetics rather than product superiority.
Read more →Airbnb's 2021 pivot from performance to brand marketing cut costs 28% while maintaining growth. Here's what that teaches about modern marketing strategy.
Read more →The best marketing books 2026 for building strategy that works. Evidence-based recommendations from Byron Sharp to Seth Godin.
Read more →Duolingo grew from 40.5M to 116.7M users by mastering mental availability through memes, not features. Here's the marketing science behind their success.
Read more →Poppi's $2B growth in 4 years proves mental availability beats product superiority. Here's how they claimed category entry points Coke ignored.
Read more →73% of marketers are boosting brand marketing in 2026 after performance-only strategies failed. Here's why the data finally won over the doubters.
Read more →The platform tricks and optimization shortcuts that built most digital marketing careers have been commoditized. Here's what actually changed and what to do about it.
Read more →Mental availability is the single most important driver of brand growth. Most digital marketers have never heard of it. Here's why that matters.
Read more →AI isn't a shortcut. It's an amplifier. If you have strong strategy, AI makes you dramatically more effective. If you don't, it helps you execute mediocrity faster.
Read more →